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1093 days ago
Nos mudamos para estar mas comodos: Ahora estamos en www.thedigitalmarketingblog.com un saludo, Ariel
1149 days ago
¿De qué se trata la Cápsula del Tiempo? Bueno, como todo lo que hace Yahoo!, se trata de ustedes, nuestros increibles usuarios. Creemos que no hay nadie mejor para enseñarle a las futuras generaciones cómo era el mundo en el 2006. Asi que durante 30 días, desde el 10 de Octubre, al 8 de Noviembre , los usuarios de Yahoo! de todo el mundo podrán contribuir con fotos, textos, videos, audio - hasta dibujos - a este proyecto de antropología digital. Esta es la primera vez que datos digitales serán almacenados y preservados para fines históricos.1149 days ago
Welcome to Cultural Convergence, Argentine Style By Bob Garfield Published: October 08, 2006 As of this writing, rumors were swirling that Google would acquire YouTube, probably for about $1.7 triquillion. Should that occur, nobody will be surprised. YouTube, with its 100 million streams a day, has come as close as anyone to offering a missing link between The Old Model and the new. The 'Numa, Numa,' phenomenon has come to represent the essence of YouTube's appeal and of cultural convergence itself. ALSO: Comment on this review in the 'Your Opinion' box below. But the key to its success turns out not to be some visionary's vision of distributed content. YouTube instead has built an online destination for the masses to watch some really cool stuff, plus just endless tons of crap. You know, like a TV network. YouTube isn't Web 2.0. It's Boob Tube 2.0, and therein its genius. Convergence culture ...1168 days ago
Rob Tannenbaum/Nasdaq via Associated Press Robin Li, center, signing the lectern during the close of Nasdaq trading on Aug. 5, 2005, Baidu’s first day as a listed stock on the market. IN the summer of 1998 at a picnic in Silicon Valley, Eric Xu, a 34-year-old biochemist, introduced his shy, reserved friend Robin Li to John Wu, then the head of Yahoo’s search engine team. Mr. Li, 30 at the time, was a frustrated staff engineer at Infoseek, an Internet search engine partly owned by Disney, a company whose fading commitment to Infoseek did not mesh with Mr. Li’s ongoing passion for search. Like Disney, Mr. Wu and Yahoo were also losing interest in the business prospects of search, and Yahoo — in a colossal corporate blunder — eventually outsourced all of its search functions to a little startup named Google. Mr. Xu, who had called together some friends for a documentary he was making on Silicon Valley, thought the two search guys would hit it off. Mr. Wu says he ...1168 days ago
Marketing on Google: It’s Not Just Text Anymore Just as Madison Avenue once helped convince consumers that orange juice is “not just for breakfast anymore,” Google is turning to Madison Avenue to help convince marketers that Google is not just for text advertisements in tiny type that appear adjacent to the results of searches on google.com. Saturn of Irving, near Dallas, is one of six dealerships teaming up with Google to lure consumers to test-drive a Saturn sedan. Shawn Couch, the general manager of Saturn of Irving, introduces a brief video commercial about Aura, a new midsize sedan. Google is teaming up with Goodby, Silverstein & Partners in San Francisco, an Omnicom Group agency known for offbeat creative work, on a project for one of the agency’s largest clients, the Saturn division of General Motors. The project begins today with a test of a campaign for Saturn, bundling together several ...
