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9 days ago
Microsoft Advertising - Marketer’s guide to digital advertising In this guide Microsoft Advertising explores some of the common questions and key areas that define digital advertising, providing an overview of the role that it has to play in the marketing mix and looking at the technologies, audience, measurement and creative opportunities it offers today’s marketers. Even after 10 years of steady growth in digital advertising , and three years in which we’ve seen a 50% bounce, many marketing people still seem to talk digital rather than act digital. What level of maturity in this market do we need to reach before we stop being cautious? Some Key highlights: ‘By 2013, advertising that targets new consumer behaviour will account for almost one-fifth of the total global advertising pie.’ The average person spends 14 hours watching television per week – and 14 hours online .’ View the electronic version of ' Marketer’s guide to digital advertising '.
10 days ago
Razorfish - Feed Report FEED is Razorfish’s annual consumer behavior report that traditionally charts how consumers are adopting new internet technologies and digital services. This year we changed tack and focused our efforts on understanding how digital is changing the way that consumers interact with brands. What did we find out? Experience matters. A lot. So much so that experiences are becoming the new advertising or marketing . And these experiences are having an inordinate amount of impact on how consumers perceive a brand and ultimately purchase products. View the electronic version of ' Feed Report '.
37 days ago
Wired : The Buddy System A revolution in the science of social networks began with a stash of old papers found in a storeroom in Framingham, Massachusetts. They were the personal records of 5,124 male and female subjects from the Framingham Heart Study. Christakis and Fowler realized that this obsolete list of references could be transformed into a detailed map of human relationships. Here some of the highlight findings: Having an obese spouse raised the risk of becoming obese by 37 percent . If a friend became obese, the risk skyrocketed by 171 percent On Facebook , the average user has approximately 110 "friends" When smokers quit, their friends were 36 percent more likely to follow suit Each happy friend increased an individual's probability of being happy by 9 percent . An extra $5,000 in income raised it only 2 percent Each student had 6.6 close friends in their online network We end up staying in touch with ...
44 days ago
Eyeblaster – Global Benchmark Report Eyeblaster just released the 2009 Global Benchmarks Insights and Analysis report. Some of the findings are: Results were surprising—while the CTR performance of Standard Banners tends to improve as unit size increases, in Rich Media, s ize is a poor predictor of performance . In Rich Media, size is only one component of banner visibility on the site. The analysis indicates that better predictors of performance in Rich Media are creative features such as video, ad format, flash features and expansions. Therefore, to improve performance, advertisers should focus on enhancing ads with video and other features, rather than increasing unit size. A study by the Interactive Advertising Bureau (IAB) found that larger ad units are 25% more effective in lifting key brand metrics such as brand awareness and message association, even after one exposure. The research also shows that additional exposures significantly increased ...
64 days ago
Pew Research Center The internet , which emerged this year as a leading source for campaign news, has now surpassed all other media except television as an outlet for national and international news. Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. For the first time in a Pew survey, more people say they rely mostly on the internet for news than cite newspapers (35%). Television continues to be cited most frequently as a main source for national and international news, at 70%.
