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284 days ago

It is with both excitement and and a bit of nostalgia that I announce this will be my last blog post on www.MartyCollinsBlog.Spaces.Live.com. I started this blog January, 2007 and it has served me well for over two years but the time has come to make a separation between my professional blogging site and my personal family site. For that reason I am moving Marketing Today to www.Marty-Collins.com. There are new features I’m going to be adding on the new blog, namely a vlog series. I hope to increase the regularity of my posts with the video content. Come join me over at www.Marty-Collins.com!

Social Media Predictions for 2009

286 days ago

Peter Kim published a great paper that is well worth your time to read. He amassed a group of thought leaders in the social media space to give their predictions for 2009. While he didn’t invite me to add my 2 cents this year I’m going to do that here and maybe he’ll invite me next year. :) Agencies: Social media agencies will continue to grow and add clients at the expense of the larger media/creative agencies. I talk a lot to marketers working in social media and all agree large agencies have not yet developed this muscle thought they do pitch it as a core competency in some cases. In this economic downturn my money is on the small, nimble agencies. They are hungry for this work and are regular contributors to the social media community which means they have their fingers on the pulse of what’s next. I recently hired a small agency to work with Windows’ on a 12 month roadmap for our social media team and one of my core requirements was the people at the agency HAD to ...

Anytime, Anywhere Approach to Social Media

289 days ago

I presented at the Social Networking Conference a few weeks ago and had hoped to share a video of that presentation but due to technical difficulties by the videographer there is no video to share. I have shared the slides below. I’ll be the first to admit the slides by themselves do not tell the whole story. For that you’ll just have to come see me speak at some point. But I did want to share the perspective I presented. The Windows Social Media team is focused on maintaining an ongoing conversation with our customers regardless of whether we have a campaign in market. Our Anytime, anywhere approach is about building channels and putting tools in place to be able to constantly know what consumers are saying and have a built in mechanism to talk to them. We don’t want to wait for a campaign to talk to our customers and we certainly don’t want to wait for a special occasion to get feedback. I think of Social Media as the new CRM – and that’s how I’m explaining it to my ...

Social Networking for Customers

301 days ago

I did a brief podcast with Webmaster Radio at the Social Networking Conference last week.. Interiew is posted below. Webmaster Radio Social Networking with Customers Marty Taylor Collins of the Windows Social Mobile team on her team philosophy to social networking with customers year round, outreaching with the engagement team, and how they measure the sentiment of their brand and ROI. Show Host: Daron Babin Show: Social Networking Conference Channel: Conferences

Learning's from the Social Networking Conference

304 days ago

Busy two days in Miami. I began my day yesterday presenting at The Social Networking Conference. The session itself I think went well (according to some nice folks who came up to me afterwards). The topic of my session was “Anytime, Anywhere Social Media Marketing.” I had the session recorded so I’ll post it here once I get the file. The topic of the presentation was how we’ve built our social media team based on the concept of continual engagement with our customers vs. campaign mentality which ebb and flows. If a social media engagement is build around a campaign that campaign will sunset, ending the engagement with the customers. Most brands walk away from the customer base they have build up; Facebook fans, YouTube views, UGC submissions. What we are focused on is how we maintain a regular conversation with customers outside the confines of a campaign start and stop. I am happy to say I met 4 great social media counterparts today, 3 at the conference. IBM @adamclyde, ...