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24 days ago
Salesforce.com’s big Dreamforce conference is over. The keynotes have been distilled down to talking points for the media. The hangovers from the after parties have been dealt with. The Black Crowes have flown away, the hangovers from the after parties...
37 days ago
I was having dinner with a super smart marketer a few weeks ago, and I asked him what his big idea was for 2010. And this bright guy articulated a strategy of media dominance, of placing his brand everywhere that...
41 days ago
I'm at the CMO Club conference in San Francisco this week, and while the audience of 80 texted "Doing more with less" as the number one issue facing marketers in 2010, the real buzz around the show seems to be ROI of social media. Blake Cahill had a post over on VisInsights on the value of social media for B2B companies (he's doing a webcast with Sirius Decisions' Jonathan Block) and one of his lines stopped me:
45 days ago
Olivier Blanchard Basics Of Social Media Roi View more presentations from Olivier Blanchard.
51 days ago
In a room filled with 600 marketers from companies large and small. Last night at the welcome reception, I met one-person marketing departments and reps from some of the largest multi-national corporations in the world for both service and products...
