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2 days ago
In the United States, life expectancy at birth is nearly 78 years of age, varying slightly based on race and ethnicity. Life expectancy has increased by three years just over the last decade, and by thirty years over the past century. To maximize this longer lease on life, Americans are taking pride in looking - and feeling- as good as possible at every stage of life. The road to healthy living is paved with good intentions, but it is not always smooth or easy. The nation has made progress, but the move toward healthier living has been slow. It is no surprise. Any change is challenging. Change of this magnitude is downright hard. CPG marketers are actively participating in the drive to make America healthier. Significant upward potential remains. This report provides insights into current and emerging marketing strategies being employed by an industry seeking to accelerate consumer migration toward healthier living, and benefit from increased brand, category and store sales along ...
2 days ago
As consumer confidence is slowly reinstated, more are willing to open their wallets wider, though selectively, than the 2008 holiday season. As we mentioned in the holiday retail survey results released in September, shoppers are taking a more strategic approach to shopping this year by heading into stores with shopping lists in hand and a budget in mind. Putting last year's dismal holiday sales results behind them, retailers are also being more strategic this year and have put a new twist into the traditional "Black Friday" kick-off to holiday shopping. In an effort to attract more shoppers, retailers have rolled out what's looking more like "Black November" with deals being announced as early as the beginning of November as opposed to Thanksgiving weekend - a major shift in strategy when compared to years past. Retailers are offering deals that consumers cannot refuse - from $59 GPS products to $249 flat screen TVs - hoping to grab a piece of the market as ...
4 days ago
Sansolo Speaks: "Win-Win or Lose-Lose" Hy-Vee: Growing In Tough Times By Responding At The Customer Level In Western New York, A Sign Of Growth Supervalu CEO Seeks Clean Sweep As He Looks To Revive Company Report: Roundy’s Hanging New Banner In Chicagoland FastNewsBeat The Balance Sheet
4 days ago
Although consumers remain deeply gun shy about spending, there are plenty of reasons to believe that this Christmas holiday season will not be as bad for retailers as last year. In fact, a strong case may be made that the season will turn out better for retailers than many forecasts are expecting.
9 days ago
Description: Convenience Retailing University is a conference geared specifically for the unique needs of senior marketing executives, category managers, and managing executives in convenience retailing. Date: February 1-3, 2010 Location: Sheraton Downtown, Phoenix, Arizona Topic: Building a Better Wine Seller, Sponsored by E&J Gallo - Just as a beer cave evokes retailer seriousness about beer, can a wine cellar improve your wine image? Even if you were not able to build a humidity-controlled addition to your site, it would help to understand when wines sell and how important a chilled selection is to sales. In this session, the results of a new and unique occasion-based marketing study will illuminate best practices of wine management within the convenient format. Speakers: Thom Blischok, IRI President, Shopper Marketing and Innovation Session Timing: February 2, 1:15 - 2:15 PM
