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Dan Hollings 1551 days ago
What If Potential Creative Memories Customers Wore Vividly Colored Turquoise T-shirts? For years, I remember quite often having the enjoyment of acting as a consultant directly or indirectly with Creative Memories consultants. No matter my recommendations, I still from time-to-time get people that say, "marketing on a per-click basis through the various search engines might be the best thing since sliced bread, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my photo albums, supplies & cameras." Even though this type thinking always surprises me, I'm certain that one of the reasons I hear this is because the "idea" of marketing on a per-click basis through the various search engines is still not understood. Maybe an analogy will help. What if you could secretively place yourself at the front door of a Kmart or CompUSA store and immediately spot customers who ...Dan Hollings 1558 days ago
Mompreneurs on the move at Creative Memories? Source: DSA.org Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Do the math and the boys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. Just when we thought the dictionary had all the words we needed a new term has come on the scene: Mompreneurism. Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like the CBS Early Show; their mompreneurs online website draws millions of visitors each month. In reading through the Mompreneurs Online web site you'll discover that they've interviewed hundreds ...Dan Hollings 1564 days ago
It's easy to prepare photo albums, supplies & cameras to be successfully marketed by PPC Creative Memories is a world leader in the scrapbook industry where they make a difference in the way people remember, celebrate and connect. Creative Memories Consultants offer instruction, support and ongoing encouragement as people begin preserving their photos and stories in photo-safe scrapbook albums. As A Creative Memories consultant you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get people visiting your web page. Can your photo albums, supplies & cameras be sold by PPC or not? You've got to answer that first, right? But equally important, can you come up with a search engine campaign that creates more solid customers than lost money? Good news, the answer is: "definitely yes." Tips, Tips, Tips... They just keep on coming! On the subject of ad copy (the words ...
Dan Hollings 1572 days ago
Sponsored Ads? AdWords? Help for Creative Memories. Sometimes you feel like flipping a coin when choosing a pay per click search engine. Which one is really best for you? The top two are Google AdWords and Yahoo Sponsored Search. It's a good idea to start your marketing drive with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking. There's no better way to begin than by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Check below for a few examples, you'll find others at Google and Yahoo: Pay-per-click Yahoo Search: Overview http://searchmarketing.yahoo.com/rc/srch/tu_srch.php Flash presentation explains Yahoo sponsored search. AdWord Options for Keyword Matching Explained https://services.google.com/marketing/stats/tutorial_redirect Perfecting your Google AdWord targeting and filter worthless clicks. ...Dan Hollings 1579 days ago
Creative Memories? What do people really think about it? Have you ever thought about the public's perception of what you do? Creative Memories Creative Memories is a world leader in the scrapbook industry where they make a difference in the way people remember, celebrate and connect. Creative Memories Consultants offer instruction, support and ongoing encouragement as people begin preserving their photos and stories in photo-safe scrapbook albums. Do you know if visitors arriving at your site already think this about Creative Memories? That's a 'guess-work' element in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the photo albums, supplies & cameras you offer. In most cases you are best to assume they've never heard of you. That's always the ...
