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Dan Hollings 1551 days ago
What's Froogle? Can people find your website's products or services listed? As A Website owner, the first question you need to ask yourself is: "Where do customers shop?" Consumers frequent places that are familiar Consumers frequent places that are convenient Consumers frequent places with fair prices Consumers frequent places that are well advertised Consumers frequent places they ve shopped at in the past. So what does knowing where customers shop have to do with Froogle, the comparison shopping engine? Well simply put; many people trust Google's Foogle and they are familiar with Google because it's well promoted, they've been there before and it's always convenient. While Google's Froogle doesn't establish pricing on any items listed in their comparison shopping engine themself, they do allow shoppers to find good prices and merchants to set pricing as they wish. Google has hammered the ...Dan Hollings 1558 days ago
Does your website target Mompreneurs? Source: DSA.org I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Even without a calculator, I can figure the men total a paltry 20.1%. Many of the women in our industry (and prospects we seek) are current or future moms. It was only a matter of time before a new term has come on the scene: Mompreneurism. Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Oprah; their mompreneurs online website draws millions of visitors each month. In reading through the Mompreneurs Online web site you'll learn that they've interviewed hundreds of work-from-home mothers. Their interviews revealed that these 'Mompreneur' women share certain secrets for their ...Dan Hollings 1564 days ago
Let's talk about your website's products or services. Question: can they be marketed using a pay per click approach Perhaps the product or service offered by your website is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential visitor. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that at your site. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth. As A Website owner you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get targeted traffic. Can your website's products or services be sold using a pay per click approach or not? That's your first question, right? But equally important, can you figure out a pay per click campaign that generates more solid customers than ...
Dan Hollings 1572 days ago
Yahoo Sponsored or Google AdWords? What's Best for Your website. There are many PPC search engines, with some being better than others. The top two are Yahoo and Google. It's a good idea to start your attempts to generate traffic through search engines with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking. There's no better way to begin than by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Below are samples, you'll find others at Google and Yahoo: Yahoo Sponsored Search: Flash Introduction http://searchmarketing.yahoo.com/rc/srch/tu_srch.php Learn advantages of Yahoo's PPC program. AdWord Options for Keyword Matching Explained https://services.google.com/marketing/stats/tutorial_redirect Perfecting your Google AdWord targeting and filter worthless clicks. The AdWords Billing ...Dan Hollings 1579 days ago
Your website? What's the public's impression? Have you ever thought about the public's perception of what you do? Your website Perhaps the product or service offered by your website is not widely known by consumers. This can be a positive or a negative depending on the mindset of your potential visitor. What's important in all cases, is that you provide the features and benefits that your product or service offers and focus on that at your site. If a customer likes what you offer, they will naturally want to recommend it to others and this helps grow your business through positive word-of-mouth. Do you truly believe that visitors already think this about Your website? That's an important point you must not overlook in any search engine marketing campaign; you should consider upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'know' about ...
