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Bill 5 days ago
Web Marketing Association President William Rice was quoted in a recent article on MarketWatch by Christopher Hinton entitled Airline Web sites battle it out for fewer customers. The article discusses how the industry has used the Internet and how different companies have moved at different rates.
Bill 10 days ago
We recently received the following question: "Can you clarify for me the difference between the Internet Advertising Awards Website category and the WebAwards." Simply, the WebAwards (www.webaward.org) focus on the development of the total website and accepts entries from April through May. Micro sites tend to do well, but landing pages do not have enough content and navigation and tend to be at a disadvantage. The Internet Advertising Competition (www.iacaward.org) focuses on the advertising effectiveness of a website (among other forms of online ads) and accepts entries from Nov through January. It does not look at overall website development, rather the effectiveness of the site as a branding and/or direct marketing tool. If you visit the guidelines section of each website, you will see the details of the competitions.
Bill 19 days ago
The Web Marketing Association announces the launched of the 8th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. The Competition Web site is located at www.iacaward.org and the deadline for entry is January 29, 2010. Awards will be presented within each of the industry categories and advertising formats including: Online ad (including banner, pop-up or interstitial) Rich media online ad Email message Online newsletter Website (including landing pages and microsites) Integrated ad campaign Ads the client did not choose Two new categories have been added this year. Online video and Mobile applications will now also be eligible to compete in the IAC Awards. Best of show award for each medium will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January ...
Bill 36 days ago
WE have received several emails like the following: I have just received a merchandise claim notification from IAC Awards Center Director, Las Vegas, NV for a vehicle entitlement requiring a redempton fee of $47.97. I would like to know if this is a legitimate merchandise incentive offer, or a scam. The Web Marketing Association is based in Connecticut and does not have anything to do with this or any "merchandise claim notification" As for vehicle entitlement requiring a redemption fee of $47.97 - two things come to mind. First you get what you pay for and I don't know what vehicle you can expect for $47.97. Second, if it sounds to good to be true....
Bill 45 days ago
BtoB Magazine recently ran a special report entitled 10 Great B-to-B Sites by Karen Bannan. Each year, BtoB asks a panel of five Web site design and usability experts to identify 10 of the best b-to-b Web sites out there. For the third year, Bill Rice, president of the Web Marketing Association, was asked to participate and comments on website development standards based on his experience with the annual WebAward competition.
