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illuxon 98 days ago
It hasn’t been a long time since I entered the telecom world. 9 months to be exact, which is more like taking your first breadth in this big bad world. But my association with the telecom world isn’t anything new. During my stay at contact plus about 3 years ago I was working behind the [...]illuxon 637 days ago
It has been a great three months for me at RED. I have been involved in some of the biggest pitches of my career during these last three months. The reason can clearly be attributed to the fact that agency on record pitches are inherently bigger than activation pitches which are mostly campaign specific. One [...]illuxon 715 days ago
On 20th November 2007, I made my second move towards what I really want to do in life. Generally people don’t get it as easily. Most people end up living their whole lives making compromises, killing their dreams and ignoring the voice within to get something which they don’t really want. They just have to [...]illuxon 748 days ago
The cornetto girl campaign has finally come to an end. Even thoughi feel that its effects would continue to spread it is pretty safe now to bring to light whatever conspired in the campaign. When we first received the brief for the campaign in October of 2006, we would never have thought that we would [...]illuxon 751 days ago
Yesterday was a big day in the history of my career. We presented the review of activations with EFL for 2007 and discussed the way forward for 2008. The review was presented to the whole marketing team of EFL with all the brand managers and group brand managers led by the director marketing. There were no [...]
