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Stephanie Ridge - Mgr. Media Relations 76 days ago
Our blog has a new home! Head on over to http://phenixpublicity.com/blog to keep reading.
Rusty Shelton - Managing Director 80 days ago
My friend Scott Jeffrey has a great post on his blog today titled "Ignore the Critics" where he lays out eleven highly successful books next to a dissenting opinion from a critic. For example: Manuscript : Anne Frank: The Diary of a Young Girl by Anne Frank Literary Opinion : “The girl doesn’t, it seems to me, have a special perception or feeling which would lift that book above the ‘curiosity’ level.” Oops. Beyond the novelty of reading through dissenting literary opinions on some of the greatest literary works of our time, Scott's blog post makes a very important point about how focused we have to be in today's "everyone is a critic" atmosphere. Reviews aren't just for authors anymore. Sites likes Yelp.com, blogs, Twitter feeds, Facebook pages and other social media platforms make it possible for readers, customers, competitors, even friends, to post an opinion on anything from coffee shops to books to passers-by. The anonymous nature of ...Tolly Moseley - Senior Publicist 88 days ago
And the big winners of our free giveaway for Wendy Walker's Social Lives is ......(drumroll please).... Evidence of An Artistic Life! (At least, that is what her blog name is!) AND Melissa from Frugal Creativity! Congratulations, ladies! And to all those that didn't win: fear not, we're doing ANOTHER book giveaway next month for an amazing memoir, Halfway to Each Other. (Amazon says it pubs Sept. 1, but it actually pubs Sept. 25). It's received early raves here, here, here, and also here. Back to Social Lives for a moment. As Glamour.com's Little Miss Fortune wrote about it the other day, "recession lit" - a.k.a books like Social Lives, The Penny Pinchers Club , et. al - represent a departure for women's fiction from the credit card-wielding, clackety-clack high heeled heroines of Chasing Harry Winston and Confessions of a Shopaholic . Little Miss Fortune described recession lit as "a new type of ...Stephanie Ridge - Mgr. Media Relations 88 days ago
I chatted with a few friendly book publicists yesterday about what works best when it comes to the author-publicist relationship. Here are five simple pointers to get you started. 1. First things first, talk strategy . It's a good idea to start with a timeline for the campaign, a defined target audience and set expectations. Sure, dream big, but remember, Oprah isn't for everyone. If you've watched her recently, you already know she tends to be celebrity-driven. So unless that's you, be realistic in your goal-setting. Rely on your publicist to steer you to your target audience through the most appropriate media channels (even, gasp, new media!) and trust their expertise.Speaking of new media, consider outside-the-box marketing ideas that go beyond traditional publicity. Twitter is one platform many authors are using to creatively network with potential readers, and they're rolling out ultra-savvy campaigns that spur traditional media. This P&P client landed coverage on Jacket ...
Amy Currie - Senior Publicist 90 days ago
p.MsoNormal, li.MsoNormal, div.MsoNormal {margin-top:0in;margin-right:0in;margin-bottom:10.0pt;margin-left:0in;line-height:115%;font-size:10.0pt;font-family:'Book Antiqua','serif';} .MsoChpDefault {font-size:10.0pt;} .MsoPapDefault {margin-bottom:10.0pt;line-height:115%;} @page Section1 {size:8.5in 11.0in;margin:1.0in 1.0in 1.0in 1.0in;} div.Section1 {page:Section1;} Here’s a roundup of book news to get your week started off write--I mean, right: --Apparently Agatha Christie and Quentin Tarantino have something in common. Who knew? --Also, what do the Lockerbie bomber, Dick Cheney, Janet Jackson and Tom Ridge have in common? They’re all penning tell-all books. --Oh, and this is what’s on Dick Cheney’s bookshelf. --Director Peter Jackson explains how he adapted the book The Lovely Bones to film in this short featurette. --And I don’t think the president will have much time to enjoy Martha’s Vineyard if he actually reads ...
